Privacy policy


How and where we use your data

Last updated: April 16, 2026

 

This Privacy Policy explains how Modern English Digital Ltd (trading as Modern English Merch Services) (“we”, “us”, “our”) collects, uses, stores, and protects your personal data when you visit and make purchases from this e-commerce store (the “Store”) and associated services (the “Services”).

 

Modern English Digital Ltd is a company registered in England and Wales under company number 17154262.

 

This Store is operated as part of a commercial collaboration with Nile Rodgers Productions, LLC (New York, USA). While Modern English Digital Ltd (trading as Modern English Merch Services) is the primary data controller, both parties have a shared commercial interest in the Store and in ensuring lawful, secure, and transparent data processing practices.

 

The Store is powered by Shopify, which enables us to provide and operate the Services.

 

By using the Services, you acknowledge that you have read and understood this Privacy Policy.



1. Data Controller

The data controller responsible for your personal data is:

Modern English Digital Ltd (trading as Modern English Merch Services)
Company Number: 17154262
Registered in England and Wales

Email: info@modernenglish.co.uk
Address: 79 Tib Street, Manchester, M4 1LS, United Kingdom



2. Personal Data We Collect

We collect personal information that identifies or can reasonably be linked to you.

2.1 Information You Provide

  • Name, billing and shipping address

  • Email address and phone number

  • Account details (username, password, preferences)

  • Payment information (processed securely by third-party providers)

  • Communications with customer support

2.2 Transaction Data

  • Purchases, returns, exchanges, and order history

  • Items viewed, added to cart, or wishlisted

2.3 Automatically Collected Data

  • IP address and device identifiers

  • Browser type and device information

  • Usage data (pages visited, interactions, navigation paths)

2.4 Marketing and Analytics Data

  • Cookie identifiers and tracking data

  • Engagement behaviour and preferences

  • Consent records



3. How We Collect Data

We collect personal data from:

  • Direct interactions (e.g. purchases, account creation, support requests)

  • Automated technologies (cookies, tracking tools)

  • Service providers (e.g. Shopify, payment processors)

  • Partners and affiliated entities



4. How We Use Your Personal Data

We use personal data for the following purposes:

4.1 Service Delivery

  • Process orders, payments, and fulfilment

  • Manage accounts and customer support

  • Facilitate returns and exchanges

4.2 Personalisation & Improvement

  • Tailor the shopping experience

  • Recommend relevant products

  • Improve performance and usability of the Store

4.3 Marketing & Advertising

  • Send marketing communications (with consent)

  • Deliver targeted advertising via platforms such as Meta and Google

4.4 Security & Fraud Prevention

  • Detect and prevent fraudulent or malicious activity

  • Maintain platform security

4.5 Legal & Compliance

  • Comply with legal obligations

  • Respond to regulatory or law enforcement requests



5. Legal Basis for Processing (UK GDPR)

We rely on the following lawful bases:

  • Contractual necessity

  • Legal obligation

  • Legitimate interests (business improvement, fraud prevention)

  • Consent (marketing and non-essential cookies)



6. Cookies and Tracking Technologies

We use cookies and similar technologies.

6.1 Types of Cookies

  • Strictly necessary cookies

  • Analytics cookies (e.g. Google Analytics)

  • Marketing cookies (e.g. Meta Pixel)

6.2 Consent

  • Non-essential cookies are disabled by default

  • Activated only after explicit user consent

  • Managed via a GDPR-compliant cookie banner

6.3 Behavioural Analytics

  • We use Microsoft Clarity to capture how you use and interact with our Store through behavioral metrics, heatmaps, and session replay to improve and market our products/services. Website usage data is captured using first and third-party cookies and other tracking technologies to determine the popularity of products and online activity. Additionally, we use this information for site optimisation and fraud/security purposes. For more information about how Microsoft collects and uses your data, visit the Microsoft Privacy Statement.

You may withdraw consent at any time.



7. Shopify Processing

The Store is hosted by Shopify. Shopify processes personal data to:

  • Provide and operate the Store

  • Improve platform functionality

  • Enable features such as checkout, analytics, and security

Data you provide is shared with Shopify and may be processed in other jurisdictions. Shopify may also process data across multiple merchants to support enhanced services and analytics.

Shopify acts as an independent data controller for certain processing activities.



8. Data Sharing

We may share personal data with:

8.1 Service Providers

  • Shopify (platform provider)

  • Payment processors

  • Shipping and logistics partners

  • Hosting and infrastructure providers

  • Analytics and marketing platforms

8.2 Business Partners

  • Nile Rodgers Productions, LLC for reporting, analytics, and commercial collaboration

8.3 Legal Disclosures

  • Regulatory authorities or law enforcement where required

  • In connection with legal claims or business transactions



9. International Transfers

Your data may be transferred outside the UK or EEA.

We rely on:

  • Standard Contractual Clauses (SCCs)

  • Adequacy decisions

  • Other lawful transfer mechanisms



10. Data Retention

We retain personal data only as long as necessary:

  • Orders and financial records: up to 7 years

  • Marketing data: until consent is withdrawn

  • Analytics data: anonymised where possible



11. Your Rights

Under applicable law, you may have rights to:

  • Access your data

  • Correct inaccuracies

  • Request deletion

  • Restrict or object to processing

  • Data portability

  • Withdraw consent

  • Opt-out of targeted advertising

Requests can be made via: info@modernenglish.co.uk

You may also exercise certain rights directly with Shopify where applicable.



12. Children’s Data

The Services are not intended for children. We do not knowingly collect data from individuals under the age of 16.



13. Security

We implement appropriate technical and organisational safeguards, including:

  • Encryption (SSL)

  • Secure payment processing

  • Access controls and monitoring

However, no system is completely secure.



14. Third-Party Links

We are not responsible for the privacy practices of third-party websites linked from the Store.



15. Complaints

You have the right to lodge a complaint with the UK Information Commissioner’s Office (ICO):
https://www.ico.org.uk



16. Changes to This Policy

We may update this Privacy Policy periodically. Updates will be published with a revised date.



17. Contact

Modern English Digital Ltd (trading as Modern English Merch Services)
Email: info@modernenglish.co.uk
Address: 79 Tib Street, Manchester, M4 1LS, United Kingdom